But why is it that Pontiac being phased out caused such an uproar, and editorials, cover stories, etc etc etc... but no one is lamenting the Mercury becoming a has been. Why is that? What was the Pontiac name plate to GM, that the Mercury nameplate wasn't to Ford? Both were a bit more luxurious than the parent company name... both had a lot of terrible looking cars (Ventura for one) and both had a couple muscle cars of notable looks and reputation ( GTO, swiss cheese Catalina, Comet Cyclone, Cougar Eliminator)
read about the closing down of Mercury: http://www.carlustblog.com/2010/06/rip-mercury.html